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Customer journey map

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Size5

Draw the main idea first, then add labels and details.

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Lesson details & full guide

Diagram pack: Customer Journey Flow

Stage 1/3: Discover

Vocabulary to include

  • Touchpoint
  • Stage
  • Pain point

Drawing steps

  1. Horizontal stages
  2. Icons per touchpoint
  3. Emotion line optional

Real-life application

  • Where do customers drop off?

Common mistakes to avoid

  • Skipping post-purchase
View full pack →

Drawing steps

  1. Horizontal timeline arrow.
  2. Four stage boxes above.
  3. Touchpoint icons below each stage.
  4. Optional emotion line graph.

Progress

Not started yet — start practicing to begin tracking.

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