Diagram pack
Customer Journey Flow
Awareness → consideration → purchase → loyalty — service design map.
Customers move through stages before and after buying.
Content quality
Content quality
- Quality
- School-ready
- Review
- Review approved
- Age suitability
- Upper secondary
- Safety
- Safe for guided learning
- License
- Original content
Simplified educational model. For learning and practice only — not professional-grade medical, engineering, or electrical documentation.
Last reviewed: 5/1/2026 · Next: Review before embedding external OER figures.
- Simplified educational model. For learning and practice only — not professional-grade medical, engineering, or electrical documentation.
Curriculum alignment
Aligned for classroom support — not official national syllabus certification.
International · Upper secondary · Customer experience · Journey mapping
International · Business education
Upper secondary · Customer experience · Journey mapping
What you will understand
Customers move through stages before and after buying.
What you will draw
Stage timeline with touchpoints.
What you will write
Stage names.
Where you will use it
Apps, shops, and services you use.
Key vocabulary
- Awareness
- Consideration
- Purchase
- Retention
Flow stages
- 1
Discover
Ads or friend.
- 2
Decide
Compare options.
- 3
Stay
Support and repeat.
Drawing steps
Drawing steps
- Horizontal stages
- Icons per touchpoint
- Emotion line optional
Application
Real-life application
- Where do customers drop off?
Common mistakes
Common mistakes to avoid
- Skipping post-purchase